F64 · ROMANIA

COMMERCE MODERNISATION

Building the system behind what comes next.

A faster, more coherent VTEX IO platform that gives customers, marketing and developers more room to move.

ROLE: Strategy · Design · Engineering
PLATFORM: VTEX IO
SCOPE: Platform · Storefront · Enablement

The F64 mobile storefront on a phone, resting on an orange couch — CURRENT STOREFRONT / LIVE SYSTEMF64 × IVI.WORKS

THE ASSIGNMENT

The brief was bigger than a redesign.

Modernise a live commerce platform. Keep the business moving.

F64 is more than an online shop. It brings together specialist retail, useful content and a national community of photographers and creators.

Its existing VTEX IO implementation had grown unevenly. Custom applications needed work, important features had stopped at MVP, performance could be better and separate digital services did not yet feel like one F64.

We treated the platform as one product. Experience, engineering, performance, content, services and release planning moved together. Zero downtime and SEO continuity were non-negotiable.

THE OBJECTIVES

Three outcomes.
One connected system.

Make F64 feel connected

Bring storefront, content, customer accounts and specialist services into one coherent digital system.

Improve without interruption

Modernise the live VTEX IO platform while protecting revenue, SEO equity and operational control.

Create room to move

Give marketing and developers reusable tools, clearer patterns and enough autonomy to keep improving the platform.

F64 design system working file in Figma showing homepage components, responsive layouts and interface states — F64 DESIGN SYSTEM / WORKING FILEHOMEPAGE · COMPONENTS · STATES

03 / THE WORKING PRODUCT

Design in the product.
Build for real challenges.

We made decisions in the working storefront, with real content, real states and the complexity of an active commerce operation. Design and engineering stayed in the same loop, so motion, discovery and checkout behaviour evolved together in the product.

F64 live-store analytics showing active users, engagement and real-time traffic — LIVE COMMERCE / REAL SIGNALSTRAFFIC · ENGAGEMENT · CONTINUITY

SELECTED FEATURES

Feature highlights.

The project delivered more than 100 components and features for marketing, development and product teams.

F64 extended warranty selection interface — INSURANCE & WARRANTY
Warranty information and CoverShot insurance become a clear, useful part of the buying journey.

F64 create your own promotional bundle module — CREATE YOUR BUNDLE
A conversion feature for building a complete kit from compatible products.

F64 gift card theme, value and recipient configuration interface — GIFT CARD ENGINE
A flexible gift card engine designed to make buying, giving and redeeming value feel effortless.

F64 custom account menu with CRM, returns and wishlist features — CUSTOM MY ACCOUNT
A custom account area connects CRM data, returns and wishlists in one coherent post-purchase experience.

F64 single sign-on interface for one account across its digital ecosystem — ONE ACCOUNT / SSO
One account gives customers access across the F64 ecosystem, from the store to Rent, Print, courses and more.

F64 modular campaign landing page built from reusable components — CAMPAIGN PAGE BUILDER
Reusable, reorderable components give marketing the autonomy to build campaign pages and complete user journeys without developer intervention.

THE DESIGN SYSTEM

Consistency became infrastructure.

A system marketing could use, and developers could extend.

We built reusable patterns across discovery, navigation, product detail, account and checkout. A modular campaign-page system gave marketing conversion-focused sections they could assemble and manage without starting from zero. We trained F64's developers on the architecture and working methods so both teams could continue in parallel.

FOUNDATIONSPATTERNSCAMPAIGN MODULESCOMMERCE STATESTEAM TRAINING

The live F64 storefront and its design system shown together on two working screens — LIVE STOREFRONT / DESIGN SYSTEM IN PRACTICE

WHAT CHANGED

A stronger platform. More capability inside the team.

F64 launched on a faster, more coherent digital foundation. Custom applications were improved, incomplete journeys were extended and commerce, content, services and customer accounts began working as one system, with zero downtime and no SEO loss.

Commerce modernisation strategy

Digital ecosystem unification

Customer experience direction

Responsive UX and UI design

Reusable design system

VTEX IO platform modernisation

Custom application optimisation

Page-speed improvements

Conversion-focused campaign page builder

Feature completion and extension

Marketing and developer training

QA, SEO continuity and release operations

Marketing can launch campaigns from reusable modules. F64's developers can keep shipping in parallel.

We stay involved where complexity and risk need senior attention.

CLIENT PERSPECTIVES

What it was like to work together.

Working copy for the two F64 perspectives. Final wording will be published after client approval.

CLAUDIA · COO · F64

“The new platform gives our teams a clearer way to launch, learn and keep improving — without turning every change into a new project.”

QUOTE PENDING CLIENT APPROVAL

MARIAN · CEO · F64

“We did more than refresh the storefront. We built a digital foundation that can support the next stage of F64.”

QUOTE PENDING CLIENT APPROVAL

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